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blekko's mission:

blekko is a consumer facing search engine focused on delivering high quality, relevant, spam-free search results. We believe search should be open, transparent and collaborative. For this reason we combine traditional algorithmic search with the expertise of our users and partners to eliminate spam and deliver results from only the most reputable, best quality sites. This combination creates a highly differentiated editorial search experience that is fundamentally changing search and content discovery online.

Search is the starting point for accessing information. A search engine is an editorial product. The algorithms that determine search results are created by humans and contain an editorial bias. Users deserve a choice in the editorial voice of their search engine.

blekko's Editorial Voice

Quality vs Quantity: blekko biases towards quality sites. We do not attempt to gather all of the world's information. We purposefully bias our index away from sites with low quality content.

Source based, not link based: blekko does NOT rely solely on link based authority. Too many people engage in efforts to game search by linking for purposes other than navigation. blekko relies on human beings and their judgment of the authority of sources to dictate search results.

Spam Free: blekko includes results from sites whose primary purpose is information, not monetization. Sites created solely to game search engines are not included in our results.

Human Curation: blekko believes that human beings should be involved in determining search results. Our community of users tag pages and sites for us every day to help insure the highest quality of search results.

Open and Transparent: blekko makes freely available to its users all of the data that provide the underpinning of our search results. This includes web data, ranking information and the curation efforts of our users.

There are more than 10 relevant results for every day queries such as "las vegas hotels" or "turducken recipes." We believe our results for these queries are better, but we leave that up to the user. The important point is that users have a choice.

Read our Bill of Rights.

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blekko Bill of Rights

  1. Search shall be open
  2. Search results shall involve people
  3. Ranking data shall not be kept secret
  4. Web data shall be readily available
  5. There is no one-size-fits-all for search
  6. Advanced search shall be accessible
  7. Search engine tools shall be open to all
  8. Search & community go hand-in-hand
  9. Spam does not belong in search results
  10. Privacy of searchers shall not be violated